Along with a distinctive style of music known as EDM (electronic dance music) the entire dance club culture has given fashion designers an opportunity to branch into a unique line of clothing made expressly for the dance club scene. The following are some of the best EDM clothing brands available today:
Richard Wheeler is the creative talent behind the 2010-launched clothing brand HOUS, a line of EDM streetwear that caters to both girls and guys. HOUS has also become popular with many of the top DJs including such big names as Deadmau5, Afrojack and Steve Aoki, as well as many other celebrities. The brand is all about the music with a generous dash of humor thrown in for good measure.
How organizing music events turned into a clothing line is anybody’s guess but for many wearers of the Billionaires brand it is a great move on the part of the group of friends who started the line in 2010. The apparel line have gone beyond limited quantity high quality clothing items to expand into backpacks, cell phone cases, and even necklaces for wearers of their brand to accessorize.
Anyone who is familiar (and who isn’t?) with DJ Deadmau5 will instantly see the resemblance in the name of this clothing brand. As expected this is a collaboration between the Neff brand and Deadmau5 to bring the EDM scene a new line that takes the best of the shirts and caps that Deadmau5 was already associated with, and the great surf and skateboard wear of Neff.
Based in New York the clothing line focuses on bright colors and sexy styles for the ladies and vivid graphic tees and more for the guys. Shirts, tanks and shorts are the basis of their clothing line, and the company’s motto when it comes to color is “the brighter the better”. Lots of black apparel with bold text and dramatic graphics in colors that ‘pop’.
Clvb Life Clothing
Top DJ Tiesto’s clothing brand is not as obviously dance club apparel and instead elects to provide club goers with fun graphic t-shirts that are reliably comfortable to wear by both guys and girls. Tiesto is not a novice in the clothing industry as he has also been associated with the Guess brand skinny jeans and fashion watches.
Little Black Diamond
Based in San Diego, California the Little Black Diamond brand was founded in 2012 and is considered one of the fresher brands on the market today, geared towards the EDM club scene. The clothing caters more to the girls than the guys, with fun tops and accessories. At this time the range is limited but great things are expected in the near future.
Founded in 2012 by Created by Steven Gordon and Geoff Shames, Nghtbrnd focuses on a line of graphic tees with strong messages that have a wide appeal to the club scene. Their Nightowl logo seems to perfectly convey what the brand is all about – night clubbers livening up the night after dark.
As the name suggests this clothing brand consists of clothing well suited for the clubber who needs to be able to get ready in a hurry to go out to the dance clubs. All-over prints are big with this company, and they stock a wide range of apparel items to dress clubbers from head to toe. Not only for the gals but the guys too, with unisex styles available for those couples who don’t mind sharing.
Similar to RaveReady in that there is a strong focus on all-over prints, RageOn also stocks a wide variety of apparel items for both guys and girls. Many of the clothing line’s items are suitable both for dance clubs and also for day wear. Funky, fun prints in bright, cheerful colors are combined with comfortable dance-ready styles.
Reasonably priced clothing of great quality, with a very strong focus on combining black and white, Shrapnel Streetwear was founded in 2011 and as the name suggests the clothing is suitable both for wearing during the day and just as great for hitting the dance floor after dark. Their designs are edgy, bold and dramatic, and the brand caters to both the guys and the girls with a wide variety of items available.
One of the older, more established EDM clothing brands having been founded in 2009, JoJo Electro is all about the music. One of their signature graphics is the set of headphones around the neck. In part responsible for the success the brand enjoys is the clever collaboration with big name DJs such as Frankie Bones and DJ Dan to produce signature clothing lines.